Database Management Systems Paper

Database Management Systems Paper Jarvis Jenkins DBM/310 6-16-2010 Shane Milazzo Database Management Systems Paper Kroger is a follow that strives on the blood line strategy of Customer initiative and they do plenty of things to wad guests into their workshops. One major pickaxe they pay customers is the use of a Kroger gain identity carte du jour which gives them savings on items throughout the store. The virtually important section of the Kroger Plus card serving its procedure for the company is that customers atomic number 18 given a form to necessitate out with their Kroger Plus card that has their information on it. Those forms ar then get off to a corporate facility which links the customers complete information to the corresponding card number at bottom a infobase. This Kroger Plus card is how customers are tracked. Kroger recently make a changed in 2008, they were previously use Microsoft Access as their primary database of st orage. They begin in 2007 starting signal to diversify thing over from the Microsoft Access database to a SQL (Structured oppugn Language) Environment. The round top to moving to this type of database was the it would back itself up on a weekly basis, it would run a separate environs from front-end meshwork forms and was scalable to size needs.

It would also offer Kroger divisions a some(prenominal) friendly and efficient process as intimately as eliminating web postings of regulate status and changed forms. Kroger felt this change was something much needed with the growing number of customers and the amoun t of customer they lay down using something! they refer to as the Kroger Plus Card. The data calm from the use of their Kroger Plus Card is managed exclusively by The Kroger Co. to repay faithful customers with special check lane rewards and to give coupons as well as provide mailings in agreement with obtain habits. The data is also used to alter store layout and the products offered to alter customers shopping encounter at Kroger. Another advise that universe entered into this...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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