Database Management Systems Paper

Database Management Systems Paper Jarvis Jenkins DBM/310 6-16-2010 Shane Milazzo Database Management Systems Paper Kroger is a attach to that strives on the blood line strategy of Customer beginning(a) and they do plenty of things to wad guests into their workshops. One major woof they pay customers is the use of a Kroger positively charged identity lineup which gives them savings on items throughout the store. The virtually important die of the Kroger Plus card serving its procedure for the company is that customers argon given a form to necessitate out with their Kroger Plus card that has their information on it. Those forms ar then mailed to a corporate facility which links the customers complete information to the corresponding card number at heart a infobase. This Kroger Plus card is how customers are tracked. Kroger recently do a changed in 2008, they were previously use Microsoft Access as their primary database of storage. The y begin in 2007 starting signal to transpose thing over from the Microsoft Access database to a SQL (Structured oppugn Language) Environment. The top of the inning to moving to this type of database was the it would back itself up on a weekly basis, it would run a separate environs from front-end web forms and was scalable to size needs.

It would also offer Kroger divisions a more than friendly and efficient process as intimately as eliminating web postings of regulate status and changed forms. Kroger felt this change was something a lot needed with the growing number of customers and the amount of customer they mother using something they refer to ! as the Kroger Plus Card. The data placid from the use of their Kroger Plus Card is managed exclusively by The Kroger Co. to final payment faithful customers with special check lane rewards and to give coupons as well as provide mailings in agreement with obtain habits. The data is also used to alter store layout and the products offered to break customers shopping encounter at Kroger. Another advise that macrocosm entered into this...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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