Case Study of Dongtam Group

Dong tammy Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide sprinkling system through many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a assembly line plan for the business in Switzerland. This report will ponder the entrance feasibility of the new merchandise including the attractiveness of Swiss tiles mart, the local business operational environment analysis, global competing scheme and three years financial plan for Dong tam enter the market to maximize the potential success of DTG in this market. The Switzerland is known as competitive economic in the stock since the stable and develop economy over time (Euromonitor transnational 2010). This creates a great opportunity for DTG enter to this market. Also, there are wide ranges of factors that attract companys exporting their products. Firstly, with the polit ical incentives, DTG can begin its new business with less pregnant requirement compare with another(prenominal) countries.

Secondly, even Switzerland is land measure country; there is a significant development of picture chain system with reliable third party logistics firms which hold back the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction expense is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office subsidiary will be established after 3 years of o peration if the market is potential for long! -term development. The first store will be located in Bern which is the capital of Switzerland, after that, the statistical distribution system will be expanded to other neighbor cities. Besides, for competing not only from the local firms but withal from the multinational competitors such as Porcelanosa and Iris, international set and discount, grant pricing for different...If you want to get a full essay, redact it on our website: OrderCustomPaper.com

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