Colgate-Palmolive’s Product and Pricing Strategy

WS3 CP make-up Subbu Subbiah Indiana Wesleyan University WS2 Case Study Paper Colgate-Palmolives Product and Pricing system To sustain itself in the marketplace as one of the major leaders in consumer marketing, Colgate-Palmolives (CP) Sustainability Strategy emphasizes people, performance, and the planet through focused, measurable goals that reorient with the Companys business objectives. CPs ingathering schema aims to deliver crossways that jinx consumers and respect our planet. CPs set strategy is to deliver produces at a reasonable damage to earn a down in the mouth proceeds margin for the Company (Colgate-Palmolive Company, 2012b). Product Strategy Companies plan product offerings at five levels: core benefit, basic product, expected product, add product, and potential product. Products are classified based on foresightful suit and consumer or industrial use. On the product view side, product-line managers psychoanalyze sales, profits, and market profil es and then decide on the items to build, of importtain, harvest, or divest. The product life cycle involves the introduction, growth, maturity, and decline of products (Kotler & Keller, 2012).

Colgate-Palmolives refreshful product strategy focuses on three main aspects: (a) append the sustainability profile in all new products, (b) tell that ingredients incubate to meet or exceed all accepted refuge standards, and (c) reduce the environmental impact from products by 20% (Colgate-Palmolive Company, 2012b). base on an understanding of sales, profits, consumer use, and markets, CP has developed various pr oducts in its toothpaste and toothbrush cat! egories to penetrate a variety of consumer markets, such as toothpastes and toothbrushes for kids, teething whitening toothpastes for consumers who want to keep their teeth white, viva voce cope toothpastes and toothbrushes for consumers who want to maintain a hygienic mouth, and galvanic toothbrushes for consumers who anticipate convenience when brushing their teeth (About, Inc.,...If you want to happen a full essay, order it on our website: OrderCustomPaper.com

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